Meet Tom,
Founder
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For over eight years, Tom has worked with award-winning agencies and SaaS research companies, helping organisations, from national governments and global banks to high-growth startups, use research to make smarter, more confident decisions about their brands, products, and marketing strategies.
He’s now building Insightsmiths, a project dedicated to maximising technology and research craft to give ambitious organisations the edge over bigger-spending competitors. That’s the essence of the Insightsmiths approach: sharp insight, maximised budgets, better outcomes
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“The new generation of customer insight is here. Now, whatever their budget, ambitious teams can do research that generates huge benefits for their customers and their business“
What We Believe
Market research is more than a tool, its power lies in the alchemy between technology and human expertise.
In an age flooded with data, the real advantage comes from knowing which tools to use, how to design sharp research, ask the right questions, and interpret findings with thought and intent.
Our Raison D’etre
AI-enabled platforms have made it easier than ever to run surveys, test ideas, and gather feedback. Yet many teams lack the training or confidence to know if they’re doing it well. That’s the gap we exist to fill.
Competitive advantage comes from skill: using the tools with craft, generating stronger data, and turning it into meaningful insight. That’s what defines an Insightsmith, the human edge in a world of automated research.