Three sprint products for direction you can act on
Insightsmiths helps early-stage startups make clearer product and go‑to‑market decisions by getting close to real customer thinking.
Sprints built for Seed and Series A Teams
01) Discovery Sprint
We help you uncover what customers are really trying to do, where the urgency is, and what would make your product a “must-have”
Example outcomes: A crisper wedge hypothesis, the pains and triggers, switching behaviour, and customer language you can use in product and marketing.
Example use cases: Customer discovery interviews – ICP wedge refinement – Jobs-to-be-done
02) Validation Sprint
We pressure-test what you’re planning: what resonates, what confuses, and what needs to change for the idea to land.
Example Outcomes: A simple “what to keep / what to fix” view, a clearer story that customers actually understand, and the smallest next step to prove the bet.
Example use cases – Value proposition clarity (“what do they think this is?”) – Website / deck / outbound message tests – Proof points and objections (what you must show to earn trust)
03) Experience Sprint
When traction is inconsistent, trials don’t convert, users don’t activate. We explore the real reasons behind hesitation and drop off, or turn them into high impact fixes.
You’ll get: A short list of high‑impact changes across product, onboarding, and sales narrative, plus the proof points you need to earn trust.
Example use cases – Win / loss interviews (why you won, why you lost) – Trial and onboarding friction diagnosis – Churn and “near‑churn” interviews
The Sprint Format
01
Alignment
Set up your Project
We align on the decision you need to make, pick interview targets, and lock the discussion guide.
- Business Immersion
- Targeting sample plan
- Recruitment Plan
- Refine Research Questions
02
Research live
Interview Facilitation
Whether their your own users, or panel participants, I run them as a neutral third party, so you get the truth not founder‑pleasing answers.
- Expert Moderation
- Recruitment Management
- Recording & Storage
- Live Viewing
- Transcription Provided
- Analysis Notes
03
Decision
Synthesis and Workshop
Observations, patterns, implications and decisions. We turn findings into a clear plan your team can execute
- Synthesis of themes, patterns, key findings
- Summary Implications Shared
- High Impact Evidence and Quotations
Pricing Options
Our pricing will depend on direct costs, and number and nature of interviews, but average assignments can be delivered for £2,500-£3,500
Week 1
Set up
We align on the decision you need to make, pick interview targets, and lock the discussion guide.
1 – 3
/days
✓
Business Immersion
✓
Targeting and Sampling Plan
✓
Recruitment Plan
✓
Refine Research Questions
Week 1-2
5 to 9 Independent Depth Interviews
I run them as a neutral third party, so you get the truth not founder‑pleasing answers.
2 – 7
/days
✓
Expert moderation: 30-45 minute sessions
✓
Recruitment Management
✓
Recording and Storage
✓
Live viewing
✓
Analysis Notes
Week 2
Synthesis and Decision Workshop
Observations, patterns, implications and decisions. We turn findings into a clear plan your team can execute
2 – 4
/days
✓
Synthesis: themes tensions, and what’s actually hepning
✓
What this means for your
✓
Workshop faciliation: align founders/ stakeholders on trade offs and next actions
Free Insight discovery call
Book a discovery call
Whatever the nature of the decision at stake, when the signals feel messy, we’ll help you get to the evidence that brings you clarity.
✓ Complimentary • discounted add ons within 2 weeks
