Make Better Decisions.
Stop the Slop with Customer Interview Sprints for Start ups
Insightsmiths is a strategic research partner for ambitious businesses who are looking for real customer truths to help drive optimal decisions. We help de-risk your next move by ‘getting out of the building’ and speaking to the right people, unearthing powerful insights, and advising on next steps.
Expertly facilitated customer and user interviews, facilitated with nuance and expertise, with expert synthesis in 1 – 2 weeks so you can move forward with confidence.
Get Competitive
Go Beyond Homogenized AI Desk Research
We help you do the obvious. Speak to the most important people to your business.
Fast, focused customer interview sprints
Nuanced, skilled analysis
A lightweight way to get beyond assumptions and untangle messy quandaries, without needing to drag you or your team into doing weeks of heavy lifting.
“It helped us stop building for edge cases — and start focusing on the customers who really care.”
“The interviews were gold. They translated that into product and messaging recommendations powerfully
Who we help
✓ B2C startups at Seed or Series A stage
✓ Founders and product leads
✓ Teams without in-house research
✓ Growth Stage start ups
✓ Product and Marketing Teams
What you need
✓ A decision-ready memo on what to do next
✓ Prioritised recommendations
✓ Top Risks and Mitigations
✓ A clear list of Do’s / Don’t’s / Test Next
01
Portfolio Management
We will work with you to create a personalized plan to help you achieve your financial goals.
02
Financial Planning
We will work with you to create a personalized plan to help you achieve your financial goals.
03
Performance Review
We will work with you to create a personalized plan to help you achieve your financial goals.
What challenges we help you face
Are we solving a real enough problem?
Why are users interested but not converting?
What is blocking adoption or expansion?
Why is our message not landing?
How do our target customer buy our product
How do our target customer buy our product
The 1 – 3 Week Decision Sprint:
Expert Interviews, Real Quality Customer Evidence
Step 1
Define the Question
Define the problem and who we need to learn from
- Clarify the Decision
- Identify the right People to speak to
- Set the Recruitment Approach
- Build the Discussion Guide
Step 2
Customer Interviews
Expertly facilitated conversations with real customers and users
- Structured customer interviews
- Bias-controlled facilitation
- Transcription and evidence capture
- Optional Live Viewing
Step 3
Decision Clarity
Clear themes, evidence, and practical recommendations
- Key themes
- Evidence and quotes
- Implications for the business
- Recommended next steps
As an independent co-collaborator, I’m flexible and completely dedicated to your needs and business objectives
Co-created scope
Immersed in your businesses and ensure research questions are grounded in reality, not generic frameworks
Expert Independent Facilitation
Carefully designed non-leading interviews that surface more honest responses, whilst ensuring nothing is missed
Strategic Direction
Turns the raw data from observation to meaning, so feedback is converted into clear product, marketing and gtm decisions
A customer insight sprint
Just 5 to 9 Customer Conversations Interviews Can Turn Customer Truth Into Clear Decisions
You don’t need 50 calls, you need well chosen, high quality conversations, pulled into patterns and translated into a plan your team can act on
This is a focussed high impact qual sprint designed to answer the questions you will be judged on
5 to 9
High Quality Customer Interviews
30 to 60
Minutes Long
